Monday, October 21, 2019
How To Prove The ROI Of Getting Organized [Backed By Science]
How To Prove The ROI Of Getting Organized [Backed By Science] Here are three factsà I know to be 100% certain: Marketers who document their plan are 538% more successful than those who donââ¬â¢t. Marketers who document their processes are 466% more successful than those who donââ¬â¢t. Marketers who set goals are 429% more successful than those who donââ¬â¢t. ^^^ I donââ¬â¢t know what that sounds like to you. But to meâ⬠¦ it sounds like literal data proves that: Marketers who proactively organizeà the ways in which they will beà successful are actually more successfulà than marketers who donââ¬â¢t organize their plans, processes, and goals. So to answer the question the title of this article hints at, let me pose anotherâ⬠¦ is there value in being successful? Just saying. If thatââ¬â¢s just not enough for you, letââ¬â¢s breakdown the symptoms the lack of solid organization cause and explore how youââ¬â¢ll solve those pains by getting organized. This information is handy when: You need to prove to your boss that itââ¬â¢s worth your time and investment to implement new tools and processes to get organized. Your team needs some reassurance that while change is difficult, that after implementing new organizational procedures that their lives will actually be way easier- proven by science. You need a kick in the pants to get organized nowâ⬠¦ because every day you spend frustrated by disorganization is another wasted opportunity. Youââ¬â¢ve got this! So letââ¬â¢s explore, shall we? ;) How To Prove The ROI Of Getting Organized (Backed By Science)You Literallyà Donââ¬â¢t Have To Work As Hard When Youââ¬â¢re Organized (This Is A Reallyà Good Thing) Disorganization in your marketing operations causes extreme frustration. Frustrationà is a feeling of anger or annoyance caused by being unable to do something, according to Merriam-Webster dictionary. I thought it was interesting to read the example sentence Merriam-Webster used to define frustrationà because it applies all too well to the topic of disorganized marketing: These bureaucratic delays have been causing us a lot of frustration. Hm. ^^^ Iââ¬â¢m sure youââ¬â¢ve been there. A study from the US National Library of Medicine National Institutes of Health aimed to understand how frustration impacted brain activity while participants executed tasks they knew really well. The result? It takes increased attentional effortà to complete well-learnt tasks when youââ¬â¢re frustrated. Therefore, if being disorganized causes you to feel frustrated, youââ¬â¢re likely to experience more stress and expend more mental energy to complete your work. In short, you have to work harder when youââ¬â¢re frustrated.à It slows you down, shatters productivity, and destroys your efficiency. Value of being organized: You spend less mental energy to complete your work. That means you save time. You can calculate the actual value with the following formula: (time spent completing task while frustrated Ãâ" hourly wage) (time spent completing task normally Ãâ" hourly wage) = # hours productivity and # money saved from being organized For example, if youââ¬â¢re writing a webinar script, your calculation may look something like this: (16 hours writing script while frustrated Ãâ" $30 hourly wage) (10 hours writing script normally Ãâ" $30 hourly wage) = 6 hours of productivity and $180 saved from being organized Use a tool like Toggl to track your time. Then log it in the spreadsheet that complements this article. ^^^ Thatââ¬â¢s nerd-ville. But if you need legit calculations to back up why you need to change now, knowing the numbers will help your case. Nowâ⬠¦ how can you solve the frustration caused by disorganization? Since I picked on ââ¬Å"bureaucratic delaysâ⬠as a cause of frustration, next up isâ⬠¦ Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Science Proves That Setting Deadlines Helps You Actuallyà Complete Tasks On Time Deadlineà is a date or time before which something must be done, again, according to Merriam-Webster dictionary. Researchers at MIT conducted a study on procrastination, deadlines, and precommitment. Essentially, they wanted to know if incremental deadlines would help projects be completed on time rather than at the last minute (or not at all). That study found self-imposed deadlines arenââ¬â¢t as effective as externally-imposed, evenly-spaced deadlines. So. People are scientifically proven to be more effective when larger ââ¬Å"projectsâ⬠are broken down and assigned to them as deadlines over time. ^^^ Yep. People work better when theyââ¬â¢re told what to do and when to have it done. Soâ⬠¦ to summarizeâ⬠¦ psychology suggests: Being organized enough to plan your workflows and delegate task deadlines will help you complete projects on time. Being organized enough to plan your workflows and delegate task deadlines will help you completeWhat are some best practices for assigning deadlines? ^^^ I thought youââ¬â¢d never ask. ;) Break down all of the work to be done for a piece of content in a chronological list.à For example, consider everything you need to do to plan, write, and publish a white paper from beginning to end. Eliminate all unnecessary tasks from the list.à Andrew S. Grove, former CEO at Intel, suggests targeting a specific number of tasks to remove from your workflow can help you reduce your workload by 30-50%. Remove tasks that fall into other workflows, exist for bureaucratic/approval purposes, and are outdated. Decide who will complete each of those tasks.à Youââ¬â¢re thinking of one name per task here- because the moment you delegate one task to two people is the moment each points fingers at the other to complete the work (orâ⬠¦ push blame on the other when the work never gets completed). Figure out when the last task in the workflow needs to be done.à In marketing lingo, you can think of this as # of days before publish.à For example, if you need a blog post to be 100% complete two weeks before it publishes, the last task in the workflow needs to be done 14 days before the publish date. Now you know the second-to-last task needs to be completed 15 days before publish, the third-to-last task 16 days before publish, and all the way up the list to the very first task so youââ¬â¢ll know exactly when to begin the workflow. Through this process, youââ¬â¢ve organized: The workflow for a specific piece of content so no detail gets missed. Accountability for each task within the workflow so you can efficiently assign the work among your team. When every task needs to be completed so, as a collective project, the content is completed on time, thereby crushing your deadline. You can follow this simple process to organize realistic workflows for everything you do: white papers, blog posts, emails, courses, and beyond. And, in the grand scheme of things, youââ¬â¢ve used psychology to influence your team to complete their work on time so you, as a collective marketing team, nail every deadline for every piece and for every campaign. win-win-win Value of being organized: You will hit deadlines while removing 30-50% of your workload, thus giving you the ability to complete projects faster and more efficiently than ever before.You can calculate the value of organizing your workflows and deadlines with the following formulas: (total time spent completing tasks that were removed from the workflow) Ãâ" hourly wage = # hours productivity and # money saved from being organized For example, if youââ¬â¢re writing a blog post, your calculation may look something like this: (1 hour approving idea + 30 minutes outline peer review + 30 minutes social media graphic review + 1 hour writing email) Ãâ" $30 hourly wage = 3 hours of productivity and $90 saved from being organized Since youââ¬â¢ll also be able to work through projects faster and more efficiently, you may even want to communicate that value, too. While certain tasks may require less time than one day to be completed, typical waterfall workflows mean allocating a day per task to allow your team members flexibility in their daily schedules to complete the work: # days to complete workflow before task reduction (total # tasks removed from the workflow) = # days to complete the organized workflow For example, this is what that may look like for your blog post: 10 days to complete workflow before task reduction (1 +1 +1 +1 total tasks removed from the workflow) = 6 days to complete the organized workflow ^^^ This illustrates youââ¬â¢ll move faster to ship the same projects, which means you can take on more work all while hitting your deadlines. If Youââ¬â¢re Persistent, Youââ¬â¢ll Get It. If Youââ¬â¢re Consistent, Youââ¬â¢ll Keep It. Tony Robbins once saidâ⬠¦ Itââ¬â¢s not what we do once in a while that shapes our lives. Itââ¬â¢s what we do consistently. Itââ¬â¢s not what we do once in a while that shapes our lives. Itââ¬â¢s what we do consistently.Yeah, thatââ¬â¢s a nice quip. But. ^^^ That quote holds water as far as science is concerned. Researchers wondered if commitment would be an effective way to promote proenvironmental behaviors. They discovered for early behavioral success that: [â⬠¦] commitment alone [â⬠¦] and commitment plus another treatment (e.g., feedback, incentives, persuasive messages, [â⬠¦]) were significantly more effective than control groups. That means if you commit to something, youââ¬â¢re likely to be successful at it. Go figure. And, that means if you commit to something AND communicate during that commitment, youââ¬â¢re even more likely to be successful. Consider that when you make a behavioral change in your marketing teamâ⬠¦ The study goes on to elaborate: [â⬠¦] both commitment only and commitment plus another treatment yielded sustained behavior change. That means commitment leads to long-term behavior change, therefore, long-term success. So. If youââ¬â¢re persistent right away, youââ¬â¢ll get it. If youââ¬â¢re consistent with that commitment, youââ¬â¢ll keep it. As a marketer, you likely hear all too often that ââ¬Å"Consistency is key to success!â⬠Well, for you to get organized personally, science proves thatââ¬â¢s true. And, as far as your marketingââ¬â¢s results go, consistency is a major driver of success, too. Consider thisâ⬠¦ A website with zero pages will get zero visitors. That means zero page views, zero email subscribers, andâ⬠¦ zero customers. A website with a couple pages may get visitors. That means a few page views, a couple subscribers, and maybe some customers. A website with 10 thousand pages will get thousands of visitors, thousands of email subscribers, and hundreds of customers. ^^^ If that sounds bizarreâ⬠¦ or you donââ¬â¢t believe meâ⬠¦ I know those three bullets to be 100% true because they are precisely what happened here at . Back in 2013, this is what traffic looked like at because we started with just a few web pages and blog posts. No one knew who we were or the pains could solve for them: launched September 23, 2013. A big spike! Followed by actual days of zero page views. wah-wah This is ââ¬â¢s traffic recently: That didnââ¬â¢t happen over night. A commitment to publishing at leastà two blog posts every single week since 2013à gave us: Opportunities to testà various topics and angles to understand what our audience would be interested in. The option of failure.à Itââ¬â¢s not possible for every piece to be a winner. But that gave us so many ways to learn what not to do, so we could improve everything we should doà moving forward. Thousands of keywords to rank on.à When every blog post targets a keyword, every search brings new traffic. Organic search accounts for 69% of our traffic, which wouldnââ¬â¢t be possible if we didnââ¬â¢t consistently publish content strategically targeted at ranking for terms our audience uses. ^^^ That last one is crucial to our success as a marketing team here at . Imagine if only published one blog post per month targeting a keyword that would bring in 1,000 search results. Since September 2013, that would mean weââ¬â¢d have only published something like 55 blog posts resulting in 55,000 page views of monthly recurring traffic. ^^^ That would suck. And it wouldnââ¬â¢t be the more than 1.5 million page views the website pulls in every month today. Instead, consistently publishing at least two blog posts since 2013 (and frequently more now because we know publishing consistently works), gives us steady, long-term results that look something like this: Itââ¬â¢s not easy. I fully remember late nights on Sundays and Tuesdays to make damn sure we published first thing Monday and Wednesday mornings. We were committed. It had to happen no matter what. But. We got better at it. Getting organized, creating workflows, and setting goals helped us commit to producing content that produces results. Value of being organized: Commitment and consistency make your goals reality.You can calculate how organizing your commitment to consistency impacts your marketingââ¬â¢s success with this formula: (total # of pieces to publish when committed to consistency) (total # of pieces published today without commitment to consistency) Ãâ" (total anticipated # goal volume) = # of goal increase from being organized Since the example involves blog posts, this is what the formula may look like for us as an example: (9 blog posts to publish per month when committed to consistency) (1 blog post published per month without commitment to consistency) Ãâ" (1,000 new search results per blog post) = 8,000 pageview increase each month from being organized. ^^^ Now, that formula is the most simplistic it can be. Youââ¬â¢ll tweak it according to your own goals. The point here is that organizing your commitment to publishing consistently will dramatically boost your marketingââ¬â¢s results. What Is Being Organized Worth To You? Just by running through the frameworks with the examples in this article, being organized would: Give you 6 hours of productivity and save $180 on every white paper youââ¬â¢d produce moving forward. Free up 3 hours of productivity and save $90 on every blog post youââ¬â¢ll write in the future. Boost your recurring monthly pageviews by 8,000. Being organized eliminates frustration, reduces your overall workload, and boosts your results. If youââ¬â¢re ready to organize all of your marketing- including blog posts, email marketing, social media campaigns, and everything content- in one place, nowââ¬â¢s the perfect time to check out . is the only marketing management platform that brings everything youââ¬â¢re working on in one visual calendar. It helps you see everything your team is working on at a glance. So go ahead and see what getting organized will do for you! Request your free, customized demo with a expert! Orâ⬠¦ Start your free 14-day trial right now. Youââ¬â¢ve got this!
Sunday, October 20, 2019
Converting Cubic Inches to Cubic Feet
Converting Cubic Inches to Cubic Feet Converting cubic inches to cubic feet is a common problem. Here is the conversion factor and a worked example. Conversion Factor 1728 cubic inches 1 cubic foot 0.000578704 cubic feet 1 cubic inch Simple Example Convert 54.9 cubic inches into cubic feet. You can multiply by the conversion factor: 54.9 cubic inches x 0.000578704 cubic feet per cubic inch 0.0318 cubic feet or you could simply divideà the value in cubic feet by 1728: 54.9 cubic inches / 1728 cubic feet per cubic inch 0.0318 cubic feet Worked Example You measure a box and find it is 12 inches long, 5 inches high, and 3 inches deep. The volume of the box is length x width x height so the volume of the box is: 12 x 5 x 3 volume in cubic inches 180 cubic inches Now, to convert this to cubic feet, you know there are 1728 cubic inches in 1 cubic foot: 180 cubic inches x (1 cubic foot / 1728 cubic inches) volume in cubic feet 180 cubic inches x 0.000578704 cubic feet/cubic inch volume in cubic feet 0.1042 cubic feet
Saturday, October 19, 2019
Islamic architecture Essay Example | Topics and Well Written Essays - 2500 words - 1
Islamic architecture - Essay Example The early Islamic architecture was inspired by and reflected both secular and religious and secular styles. However, with the increase in the industrial development, and the increase in population, the contemporary Islamic architecture has transformed and has forgotten its traditional / cultural roots. The objective of this research is to identify and study the islamic architecture from the past to the present. With the help of examples from the post-islamization era and the contemporary urbanized Islamic world, the research will compare the transformation of the Islamic architecture. What are the major features of the contemporary Islamic architecture? Are they in alliance with the features of the past era? Does the present features reflect the tradtion and culture of Islam and traditional Islamic architecture? In order to conduct this research, the study will primararily be based upon online data banks, books, and online Islamic Architectural archives. It will also utilize help from past researches and studies on the subject. However, it is not feasible to travel to the mentioned Islamic architectures for the purpose of this research. Architecture is considered as an important element of an culture, society, or religion. From the foundation of Islam to present day, the Islamic architecture has witnessed huge transformations and serious changes in its design and features. These transformations are increasing day by day and the the traditional Islamic architecture is losing its charm and may become obsolete. Keeping this situation in mind, there is an avid need of study / research that can assess and evaluate the reasons behind the changes and transformations of the new concepts and designs being introduced in the Islamic architectural world. In order to conduct this study, the qualitative research methodology willbe utilized.
Toyota Essay Example | Topics and Well Written Essays - 250 words
Toyota - Essay Example To be specific about the operational aspects of Toyota, major focus areas involve its ââ¬Ësupply chain managementââ¬â¢: outsourcing to externalize its direct costs and lowering down the market risks to least. Effectively established Just-in-time (JIT) set-up to minimize inventory costs and reducing wastes, further, keeping a look at the suppliersââ¬â¢ channel to avoid any risks and errors. Adding to this, Toyota preferred delegating its tasks singly to the concerned specialist workers rather than giving multiple tasks to single worker. This helped in reducing errors as each task was handled by its specialist. Toyota constantly kept on identifying its errors and designing the related handling processes. Reducing process timing and increase in inventory turnover through kanban was also well-practiced by Toyota. Toyota ensures safety, environmental concern, quality performance of products and other essential attractions on affordable prices, by collecting the needs and expectat ions directly from the customers. Hence, the primary contact with the users bring the ââ¬Ëcustomer involvement policyââ¬â¢ of Toyota which entitles ââ¬ËCustomer Firstââ¬â¢ as its focus-line of working, clarifying that it leads to ââ¬ËQualityââ¬â¢ which is a distinguishing characteristic of Toyota products.
Friday, October 18, 2019
Functions of Management in Different Spheres Assignment
Functions of Management in Different Spheres - Assignment Example Therefore, movie-on-demand is a competitive substitute for the blockbuster movies. The major stakeholders of the university include; foundation members, the board of trustees, business and industry. The students are the major stakeholders in the university because they influence the long and short-term goals of the university. Managing diversity in the organization can be done by developing an organizational culture, which synchronizes the diverse cultures into the organizational policy and operation. In addition, cultural integration practices can be used to develop the necessary group cohesion. The manager can employ cultural acceptance to avoid conflict between individuals. Lack of accountability is the major barrier to goal setting. However, as a manager, the development of step plans to achieve the set goals. However, the accountability is the vital aspect of goal setting. Start the business from scratch offer the opportunity to understand the business effectively thereby reducing the chances of collapse. Proper planning of a new business venture is easy compared to a takeover business. However, take over business has an advantage of having already set capital and infrastructure outlay. Business engineering is the process of redesigning the business operations in order to improve performance and develop success in the whole process. Re-engineering can be integrated as a product of competition or the introduction of new products by the company which is intended to improve the business performance The internal recruitment process is simple and easy to be employed. The staff does not need to be oriented to the company as such they can assume the new roles with ease. However, it reduces the pool of choice while also limiting injection of new ideas. External recruitment offers the opportunity to inject new blood into the system thusà allowing for new ideas to be developed. External recruitment offers the company the opportunity to add new employees with better skills. However, the major problem with external recruitment is time constraints and the need for further training of the new stuff on the company details and system of operation.
Favorite ad of yours Essay Example | Topics and Well Written Essays - 250 words
Favorite ad of yours - Essay Example Finally, the husband drops out of the car and fetches the family their favorite, delicious, warm and tender Kentucky Fried Chicken. Then the characters of the family are shown eating drumsticks as they drive the rest of their way out of the jungle. The objective of the ad was to tell that Kentucky Fried Chicken is something that can be enjoyed on a long drive. The theme was perfectly consistent with the editorial environment. The narrator covered the whole story in the song and the verses were quite poetic and meaningful. As said before, the ad was based on cartoons, so there was no real personality. The cartoons suited best to the melody of the ad. I particularly noticed that the luminosity in the ad was quite inconsistent with the night shown in the ad. Overall, the deliciousness of Kentucky Fried Chicken was advertised very beautifully. I often eat Kentucky Fried Chicken. In fact, it is my favorite fast food restaurant. Besides, the ad did a good job persuading me to immediately g o to Kentucky Fried Chicken the very first time I saw it.
Thursday, October 17, 2019
Xia Qinggao Hsieh Ch'ing Kao Essay Example | Topics and Well Written Essays - 1250 words
Xia Qinggao Hsieh Ch'ing Kao - Essay Example He was very aware of English naval tradition, and sounded admiring of the rescue processes involved in helping those in need on the high seas, and the possibility of punishment for failing to carry out this duty. The tone, while factual, hinted that in China, similar rules for duty to others applied. He perceived that the English were great maritime traders, and by his own travels, we assume that China too was involved in this trade. That is confirmed by the writer's geographical knowledge (not always accurate) and the flags he observed flying from ships at sea; he must have been part of that trading tradition. His comments regarding smallpox quarantine in Portugal, and its purpose in disease prevention, are stated in a tone that allows us to infer that this would happen too in Chinese ports. With regard to the products and manufactured goods for all the countries mentioned, his awareness was based on knowledge, and such goods were more than likely available in China. He sounded impressed by the "fine system of waterworks" in London, and how easily families could access clean water, with a fair method of payment described. Such a facility might not have been freely available to all in China, judging by his tone and interest. He mentioned good routes by land and water in Portugal, good land routes in the Scandinavian countries, and the steamboat in America impressed him. Because he was so knowledgeable about transportation, we can assume that good mechanisms existed in China, though it was unlikely that they had steam driven boats, as his description was rather inaccurate. In comparing climate, he mentioned only Portugal as being colder than "Fukien and Kwangtung", though England and Sweden would have been even colder. This tells us that parts of China were very hot. From his comment on "dwelling houses of more than one story" we can surmise that this was not the norm in China, where traditionally, one-story family dwellings were set around a courtyard with one main entrance gate. The detailed descriptions of clothing, and how it determined social class, suggested that it was very different in style from Chinese clothing, while drawing attention to the differences between what was worn by the rich and poor, similar to such class divisions in China. The European clothes were "tight fitting" at the top, so Chinese clothes must be less so. His comment on the English "Men and women all wear white ordinarily; for mourning, however, black is used." and this links to the idea of white being the mourning color in China. On pointing out that in Portugal, both genders wore leather shoes, he established that this was not the case in China. The loose skirts were different to Chinese female dress, we can surmise by his interest, but the custom of rich young noblewomen learning to sing and dance from an early age seemed to be a familiar practice, by his tone, and was part of Chinese culture. When describing Portugal's royal family structure and succession issues, "the king does not take a new reign title, but follows the
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