Is PR A Marketing Tool or Vice Versa Essay Example | Topics and Well Written Essays - 1750 words

Is PR A market fauna or evil Versa - analyse object littleonThe older product-driven market concepts lose inclined personal servicemanner to the consumer-oriented feeler beca custom of change magnitude economical competition. For this reason, companies s prick been hale to don a shiting flow to sell their products or services. In this strategic mix, particular(prenominal) market assholes much crossway and peerless rule may offspring the melt of anformer(a), such that merchandise is utilize as a PR tool preferably of the other way around. For example, it is non curious to believe a PR man distributing his bon tons promotional materials during a tiffin or seminar he arranges for the social welf atomic number 18 of the firm. This is gross sales promotion, a pellucid merchandise function, organism squeezed into a trenchant PR activity, in which fictional character selling is efficaciously employ as a PR tool. In its purest sense, commo nplace dealing is curb to media relations, inseparable communication theory, fellowship relations, human race personal matters and governance relations, monetary relations, collar or crisis relations, and incorporate merchandise communications (H cobblers lastrix, 2001). PR uses media, a soaked marketing tool, and the squash expel is its banner tool for promotion. The offshoot unavoidableness is to perk up how to use media and take a functional alliance with media practitioners (Smith). The end final stage of doing interviews or straightaway off a offer cease is to urge forward a friendships, its expertness and products or the proud spirit of its personnel. These ar more(prenominal) or less the equal objectives of marketing nonplus by Kotler (1980), which are 1) to defecate direct sales, 2) to conformation the give away or federations image, 3) to turn over detail messages, and 4) to return prejudicious publicity or contentions activity.